Learn the science. Master the Art of Image Management

Image Management for VOW Jewellery Designers

Not a day goes by without the importance of image management being evident in a small or big way. One such telling event is the training in image management that we at the Image Consulting Business Institute (ICBI) are imparting to the trainee jewellery designers at VOW (Very Own Wish).

An undertaking by Varuna D.Jani, the VOW initiative is aimed at offering twelve young aspiring designers with the skills and education required in jewellery making and building a successful jewellery brand through training in jewellery design, improving footfalls, visual merchandising, image management, brand building and maintaining public relations. VOW is a first-of-its-kind endeavor that will benefit generations of designers and provide the industry with trained talent to carry forward what the initiative has begun.

We are happy to state that, with a ready understanding of the importance of image management, VOW has engaged ICBI to provide training related to the various elements of image management to young jewellery designers. The ICBI training covers the communication of clothes, grooming, body language, etiquette, image management for enhanced sales and to enhance customer delight in addition to related subjects.

Jewellery is an essential component in projecting one’s image. It complements one of the core elements, clothing, in helping the customer project the desired image. As such, knowledge of image management is an integral part of jewellery design.

Secondly, each jewellery designer is unique in his or her work. It is necessary for designers to project this uniqueness through their image for greater recognition and success in their profession, particularly in their interactions with customers, media and other audience. Further, it is a reflection of how well they understand the customer’s need to project a positive image.

Hence, an integral part of ICBI training is to guide them through the art and science of first impressions and image management with additional focus on enhancing customer delight and sales.

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